The design process started with the finding of a lettrage (APOCALYPSE; uppercases only) made for a book about the Book of Revelations. Something refreshingly new in the way the counter-forms were displayed made us want to dig deeper. Based on the few characters we had originally, Apoc was born: with agressive serifs, sharp as if there were cut by a knife.
Apoc, the battle between Light & Dark.
While proofing the font - originally meant for a display usage - we became intriqued by the optical gray obtained when it was used on plain text. Apoc strangely brings up the page’s lightness forward. Enlightening layouts, letting the light come through. A sans serif version was also added later for that purpose. Below some enlightening use of Apoc :
Being able to provide great tools for designers to work with is one of the foundry’s core of action. It was a pretty straightforward decision to answer what seemed to be their users demands for a sans typeface. One which would be more reader-friendly — and thus being able to be paired with their other fonts.
Being able to provide great tools for designers to work with is one of the foundry’s core of action. It was a pretty straightforward decision to answer what seemed to be their users demands for a sans typeface. One which would be more reader-friendly — and thus being able to be paired with their other fonts.
Being able to provide great tools for designers to work with is one of the foundry’s core of action. It was a pretty straightforward decision to answer what seemed to be their users demands for a sans typeface. One which would be more reader-friendly — and thus being able to be paired with their other fonts.
Being able to provide great tools for designers to work with is one of the foundry’s core of action. It was a pretty straightforward decision to answer what seemed to be their users demands for a sans typeface. One which would be more reader-friendly — and thus being able to be paired with their other fonts.
Being able to provide great tools for designers to work with is one of the foundry’s core of action. It was a pretty straightforward decision to answer what seemed to be their users demands for a sans typeface. One which would be more reader-friendly — and thus being able to be paired with their other fonts.
Apoc does wonders when displayed in headlines and brings the lightness of your layouts up when used in plain text in smaller sizes. This font-family will work greatly with covers and text layouts. whether they be books, magazines, music albums or plain visually appealing headlines on websites. It will do marvels if you want to balance your layout's optical gray and play with the light and dark side of your work.